Ilse Bierhoff (MSc) studied human-computer interaction at the Technical University of Eindhoven. Her expertise is applying knowledge from social sciences on problems related to the introduction of new technologies and she has an interest in education. She is an experienced researcher and project manager in national and European (research) projects. She feels comfortable in a role as intermediary between end-users, stakeholders from the care sector, technicians, researchers, and commercial companies. Her drive is to make sure that people can make use of innovations in their day to day life. Via the use of services that have the right mix of technology, personal touch, and fun.